Most advertisers assume a disabled account means they broke one obvious rule. Usually that's not how it happens. Meta's enforcement runs on accumulated signals, not single incidents, and understanding that difference changes how you should actually run an account. It's a profile, not a single strike When an account gets restricted, it's rarely one bad ad that did it. It's a cumulative picture Meta's systems build over weeks or months, based on ad content, account behavior, and payment history combined (Coronium). That's why two advertisers can run the same ad and get different outcomes. The account around the ad matters as much as the ad itself. The four things that actually trigger it Policy violations. Misleading claims, restricted categories like crypto, supplements, or dating without the right authorization, and prohibited products all get flagged. This is the most obvious cause, but rarely the only factor once an account is already under scrutiny. Suspicious account behavior. Spinning up a brand-new personal profile and jumping straight into Ads Manager reads as risky. New accounts need time before they carry real spend — Meta refers to this informally as "warming up." Account linking. If multiple ad accounts share an IP address, device fingerprint, or payment method, Meta can treat them as connected and restrict them together, even if each one looks clean on its own. Payment problems. A declined card, an expired method, or a bank flagging an international charge as unusual can trigger an automated restriction. Repeated failures read as a fraud signal, not a billing inconvenience (GoLogin). What actually helps None of these are single fixes so much as habits. Keep one payment method stable instead of rotating cards. Let new accounts spend modestly for the first few weeks before scaling. Avoid running multiple accounts from the same device and network without a real operational reason. And treat verification status as protection, not paperwork — Meta's 2026 rollout of stricter Business Manager verification for regulated categories means unverified accounts in those spaces are being retroactively flagged even if they were fine before. I picked up a good chunk of the operational detail here — particularly around account linking and warm-up timing — from bm2500.asia, which I've found to be one of the more thorough references on this specific niche. The pattern across all of this: Meta isn't punishing one mistake. It's reacting to risk it sees building over time. Accounts that avoid restriction tend to look boring — stable, slow to change, and unremarkable in exactly the ways that matter.